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Video: ARK (Acts of Random Kindness)
Irish lads changing the world one t-shirt at a time.
Article by : SpunOut.ie
ARK is a clothing brand dreamed up by a few bright Irish lads linking positive social action with fashion, a movement for generating a conversation with society about being good to one another. The idea is simple: Perform one Act of Random Kindness every time one of their lovely items of clothing is worn. No strings attached, simple, easy.
The lads admit, you don't need ARK clothing to be kind, but feel that a physical reminder every now and then is a good thing because even the best of intentions often get forgotten in the midst of the grind.
More info on ARK here.
