SpunOut.ie Blog

Looking back on the 'Tough Times' campaign

Report on the campaign is now available online.

The recent 'Tough Times' campaign paved the way for much needed change in helping young people understand the importance of good mental health and in addressing suicide in Ireland.

The campaign was a partnership between ourselves at SpunOut.ie and Console, the 3Ts, the HSE National Office for Suicide Prevention. It succeeded in reaching millions of people via a combination of TV advertising, comprehensive media coverage and online marketing.

A report on the campaign is now online at:
http://www.spunout.ie/uploads/Files/CampaignReport.pdf (PDF, 8 megabytes)

The report includes a background to the campaign, overall impact assesssment, photos, youth written blogs, sample press clippings and testimonies from the SpunOut.ie discussion forums.

The campaign was a resounding success with:

- Over 1 million TV ad viewers
- 7 national TV features
- 18 national press features
- 6 national radio + hourly news features
- Over 31 regional press and 30 regional radio pieces
- Increased traffic and 'help' orientated behaviour via SpunOut.ie

Suggestions

We're always open to comments and suggestions on how we can improve and develop SpunOut.ie so please feel free to contact us or tell us what you think at any time.

For the latest SpunOut.ie news and views see our blog or sign-up at www.spunout.ie for e-newsletter updates.

Related articles and links

Tough Times campaign launch

Read Ian Howley's blog about the campaign. 

Watch the Frank and Walters playing at the launch.

Watch the Hassle Merchants playing at the launch.

Everybody goes through tough times

Read SpunOut.ie Youth Editor, Marie Duffy's poem from the Tough Times launch.

Marie Duffy talks about the launch

Download Campaign Picture

Want to get involved or to know more? Contact us.

Find help now.

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Resources

• For PR Information please contact Sarah Gahan Tel: 087-6846088

• Download Campaign Picture

• RTE News Television Coverage

• RTE Radio 1 coverage

• National Office of Suicide Prevention director Geoff Day talks of the HSE's involvement in the 'Tough Times' campaign

• Andrew Garvey, Chairman of Console, talks about his organisation's drive to prevent suicide as well as comfort the families of suicide victims

• Audio version

• • If this is a new article you may need to wait a few minutes for the audio to be created.

• Text and Printer Version
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• Tell us what you think!

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